Features & Analysis

‘Discovering French Universities’


It is inevitable for the Romanians not to ask themselves how attractive are Romanian universities to foreign students? And not least, how attractive are they for prospective Romanian students? If we consider the scandals which involved, both, private and public Romanian universities in recent years, what is left is only a big question mark.

The ‘universities’ attractiveness’ is an important indicator when measuring the quality of higher education at global level. Some European universities already took the issue very serious and begun a campaign to promote their image. French universities are ones of those.

Noir sur Blanc Agency designed and organized a special campaign for French universities meant to promote their image outside the country.  The event that took place at the end of October was organized with the help of  International Club of JournalistsICJ  (which brings together journalists specialized in higher education selected from major media outlets).

France desires to play an important role on international scene of higher education. For this to happen, 30 journalists from the biggest media institutions in the world were invited to an event meant to strengthen the image that French universities and research centers have abroad.

Titled ‘Discovering French universities – Investing in Reform’, the four-day event was a chance for the journalist invited to meet with important figures in French politics and education system: from Minister of Higher Education and Research, Laurent Wauquiez, Patrick Gerard, Rector at Académie de Paris, to Edouard Husson, Vice-chancellor at Paris Universities, etc.

Laurent Wauquiez explained to journalists how the University Reform Law changed everything for French higher education system. To better see the positive effects of the reform, the journalists were invited to meet Manuel Tunon de Lara, President of University of Bordeaux. Other important figures joined the ones already mentioned to stand for the image of French universities.

Participants in the event had the chance to discover some of the emblematic places that contributed to the French higher education notoriety, such as Sorbonne,Panthéon-AssasUniversityand Collège de France.

Just one month after the event, some of the most important international publications, from Times Higher Education (UK), to China Business Times (China), or El Pais (Spain), L’Economiste  (Morocco), Luxemburger Wort (Luxembourg) and Delo (Hungary) began publishing articles on what doesFrance do for its higher education system.

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11 replies »

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